Fortegra and Arkansas Homefurnishings Association Partner to Provide Furniture Protection Plans

By Paul Dobbins - Director, Account Development Aug 16, 2016 10:30:00 AM

Fortegra now the exclusive furniture protection provider for 500-member furniture association

JACKSONVILLE, Fla. (August 16, 2016) Fortegra, a Tiptree Financial Inc. company (NASDAQ:TIPT), announced today a new partnership with the Arkansas Homefurnishings Association (AHA), one of the largest furniture associations in North America. Upholding a mutual goal to put retail customers first, AHA retailers will now have access to furniture protection courtesy of Fortegra’s Furniture Preferred and Ultimate plans.

“We’re proud to be working with the Arkansas Homefurnishings Association, a company that, like ours, has built its brand by providing service and value to retail clients,” said Kevin Cundiff, Vice President at Fortegra. “We feel this partnership is a perfect fit, and are honored that AHA has chosen Fortegra as the exclusive provider for its members.”

These furniture protection plans will cover a variety of defects, stains, and damage for AHA member customers through Fortegra’s vetted, nationwide service network. The plans can be added to almost any item sold in AHA partner locations, and no chemical sprays are required. As a vertically aligned insurance company, Fortegra controls all aspects of the product, ensuring a good fit for the Arkansas Homefurnishings Association, their partners, and consumers. 

“For us it wasn’t just about the products that Fortegra brings to the table, it was their partnership approach. They’re not going to leave our members to fend for themselves," said Randy Lann, Executive Director at the AHA. "They use a consultative approach to help improve business overall, not just sell more protection plans."

For more information on the AHA partners offering Fortegra Furniture Protection plans, visit

About Fortegra
Fortegra Financial Corporation (a Tiptree Financial Inc. company) and its subsidiaries comprise a single-source insurance services provider that offers a range of consumer protection options including warranty solutions, credit insurance, and specialty underwriting programs. Delivering multifaceted coverage with an unmatched service experience for both partners and their customers, Fortegra solves immediate, everyday needs, empowering consumers to worry less and Experience More. 

About Arkansas Homefurnishings Association
For about 80 years, the Arkansas Homefurnishings Association has provided its members with state and federal lobbying, serving as a watchdog to protect against unfair taxation and legislation; education for home furnishing retail store executives and employees, consultation on any business problems; savings on dental insurance and a chance to exchange home furnishing retail experience and information among members.  AHA members can also benefit through private label financing of accounts receivable and credit insurance.

Learn More About Furniture Protection


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