Fortegra Launches ProtectCELL Affordable Protection Plan for Tablets

By Scott McLaren - CMO Aug 3, 2015 10:00:00 AM

Supplier of mobile device protection introduces plan specifically for tablets, adds diminishing admin fees

Jacksonville, FL. – August, 3, 2015 – Fortegra, a Tiptree Financial Inc. company (NASDAQ:TIPT), today unveiled a new addition to its ProtectCELL mobile lineup, a plan designed expressly for personal tablets. To meet the demands of the new offering, the flagship ProtectCELL COMPLETE plan has been divided into ProtectCELL PHONE and ProtectCELL TABLET. Both membership plans also protect the customer’s data and identity.

Fortegra will also include the added consumer benefit of diminishing admin fees with each and every ProtectCELL PHONE or TABLET plan. Simply put, for every six months without a request, a customer’s fees will be lowered. As ProtectCELL’s most comprehensive protection plan, users also receive data, device, and identity protection, in addition to BuyBack cash benefits to offset the cost of device upgrades.

The new plans will be available for a range of tablet models including: Apple iPads, the Samsung Galaxy line, and products from Sony, LG, Nokia, and more.

“Tablets have quickly grown to be an integral part of consumers’ day-to-day activities,” said Fortegra CMO Scott McLaren. “Much like smartphones, tablets contain personal data about the owner, making the device even more important. Adding ProtectCELL TABLET is a logical next step for better supporting our partners and the needs of their customers looking to protect their valued tablets.”

The new ProtectCELL PHONE and TABLET insurance plans include the following features:

‘No Hassle’
Fortegra’s ‘No Hassle’ experience provides users with another phone or tablet for any reason. ProtectCELL customers are provided with a 30-day money-back guarantee and another device no matter what happens.


From anti-theft protection to location monitoring, SafeStore offers mobile security and cloud backup. Through ProtectCELL SafeStore from Fortegra, users can remotely locate a missing device, detect and block malicious Wi-Fi networks, and enjoy 50GB of shareable storage, among other features.

Identity Theft Support powered by LifeLock®

If a customer’s device is compromised, a LifeLock specialist quickly restores personal information including contacts, texts, pictures, and music. In addition, the device can be locked, located, erased, and backed up if needed. Users also enjoy the peace of mind of proactive monitoring and theft notification as well as other reactive services for compromised IDs.

Designed to help offset the sticker price when purchasing a new device, customers can receive up to 50 percent of a device’s retail value back in the first year of ownership and up to 25 percent back in the second year.

ProtectCELL’s new insurance plans for tablets are available at authorized retail locations. To learn more about Fortegra and ProtectCELL products and services, or to find a dealer near you, please visit and

About Fortegra

Fortegra, a subsidiary of Tiptree Financial Inc. (NASDAQ: TIPT), is a single source insurance services company that, through a network of preferred partners, offers a range of specialty program underwriting, credit protection, and warranty solutions. Delivering multi-faceted coverage with an unmatched service experience for both resellers and their customers, Fortegra solves immediate, everyday needs, empowering consumers to worry less and Experience More.

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