As we welcome 2017, there are a few resolutions every salesperson should make to improve customer experiences and up their sales game.
Every sale is made because of the people behind it—especially true when it comes to brick-and-mortar retail. To ensure you’re gaining loyal customers that’ll stick with you, there are a few extra steps a sales team can take to make the customer experience great.
As we enter the new year, take time to consider what resolutions you can make as a salesperson to increase customer satisfaction and up sales. Here are three key suggestions to get you started.
- Consult, consult, consult.
Instead of simply suggesting the item most likely to result in a sale, resolve to be a consultative partner to your customers. Sometimes this might mean giving up a sale to ensure long-term loyalty. Make sure you listen to your customer’s needs and suggest accordingly, rather than pushing something that might not be right for them. If the customer views you as a consultative partner, they’ll be much more likely to return for your advice—and your merchandise.
- Be real.
You live a genuine life outside your job, so bring that authenticity to the sales floor. Even though you don’t personally know your customers like you do your family and friends, being real still goes a long way. If a customer feels like they’re interacting with a real person who’s had similar experiences, they’re more likely to be understanding and considerate when problems arise. Make sure each and every customer feels like they’re getting the genuine article—not a sales robot!
- Be adaptable.
Not every customer is the same. This year, resolve to remember that every customer you encounter has different personalities and needs, and that you should accommodate them accordingly. Once you recognize this, you can make yourself more adaptable on the sales floor, which will help you make more sales in the long run.
Now that you’ve set your resolutions, we challenge you to keep them throughout the year. Have a few more you’ve added to the list? Tweet @Fortegra